Puma group showed a quite strong dependence. adidas black white So it has been completely affected by the debt crisis. In order to deal with the profit decline and the dim prospect, Puma group's management made the largest adjustment during the twenty years. This year, the profit of Adidas Company is likely to reach to 770 million euros to 785 million euros, and a record will be broken. Accordingly, the growth could reach to fifteen to seventeen percent.

Adidas opened about 1000 new stores in great China region in 2011, and half of them were opened in Chinese smaller and middle-scale cities. The significance lies in that in China sporting goods market, the number adidas boost 350 of new outlets often equals to the company's new achievements. The progression of China's urbanization and modernization will let customers' spending power continue to enhance, which will set the stage for Adidas' double-digit increase performance.

According to Adidas' adidas boost black development plan from 2010 to 2015, the total amount of 2500 new stores will be opened in great China area in the recent five years and at the same time the income should be maintained with double-digit annul growth.According to the figures released by Adidas, from January to September in 2011, the greater China area's general income was 900 million Euros, with 28% year-on-year sales increase and its various brands all realized double-digit sales adidas boost golf shoes growth.

Colin Currie declared that Adidas has already absorbed experiences from the year of 2009, and at present, we affirm overstock levels with distributors every month, so if there are any unusual phenomena, we will support distributors implement promotional activities so as to let inventory drop into a rational standard. He said: "my distributors told me that our sales level surpassed other rivals, which signifies that our goods were undoubtedly bought by customers and not lying in the storage".

And this realized the market expectation before. An analyst has been interviewed by Reuters, and it was expected by him before that the average turnover in the third quarter of Adidas group will be 4.15 billion euros and the net earnings will adidas boost men reach to 335 million euros.In the third quarter, what pushed Adidas group's performance rise mainly was the specialty shop retail. There was almost no growth to the wholesale business.

In addition, they also can meet the customers' demand for high-quality sports goods. In recent years, Adidas Company has made breakthroughs on design and function. We can not ignore the design concept of three lines, which set off another social upsurge in the fashion trends. This design concept offers our young people a new and popular style. At the same time, it also leads the sports goods to a more diversified prospect.