Betty made a giant leap forward in her career when she landed a new position as Director of Marketing for a major division of a multi-billion dollar corporation. She would go from supervising one employee to managing 27 men and women. Her annual budget would increase dramatically. She would be expected to breathe new life into a lackluster marketing staff that had fallen behind the pace expected in the hard-driving corporation.


She came to me for advice on how to make the most of the opportunity.


Here's the sense of what I told her.


The biggest challenge will be to think in terms of managing a function ? getting things done through other people ? rather than doing everything yourself. Your job is to manage the assets assigned to you so that your department's goals are reached.


Be realistic about the reception you receive from your staff as well as your peers in management. There will be many signs of cordiality. Accept them graciously Cheap John Johnson Jersey , but be aware that beneath the surface, there is another world rife with tension. You will be on trial as the organization takes your measure.


Everyone with whom you work--your boss, staff and the heads of other departments--will ask themselves the central question: What does Betty coming here mean to me?


Key members of your staff will wonder why you were selected for the job instead of them.


Will you be shaking an iron fist or extending a velvet glove?


The Meter Starts Running On Day One


Don't try to remake the world overnight Cheap Cooper Kupp Jersey , but keep in mind the meter starts running on day one.


Hasten to establish your competence. Reassure your boss that you will help him achieve his goals. Demonstrate to your staff that you will lead them and protect them in the hierarchy.


Various cliques will try to recruit you to their causes. Keep them at arm's length. Show your peers that while you are a team player, you understand your responsibilities as their boss.


You will have a degree of objectivity in your view of the situation on the first day that will never be possible again because the personalities, the pressures Cheap Aaron Donald Jersey , the gains and losses you will encounter will color your thinking as time goes by.


Write a memo to yourself as to how you see the situation, the task, the pluses and downside factors. Describe how you feel about the people Cheap Todd Gurley II Jersey , especially your boss. Spell out your goals, immediate and long term.


Update this document as you go along; use your initial impressions as a benchmark.


Always be aware that your risks will be greater because the scope of your responsibilities is broader and the impact of your decisions is more crucial. Never forget that with fewer people between you and the top, you will have less protective cover. Be prepared for some surprises. No organization ever looks the same from the inside as it does from the outside.


Always see the activities of your department in the context of the larger mission of the corporation. Communicate this view to your staff. You must have their working support if you are to succeed as a boss.


Ask yourself every day Cheap John Kelly Jersey , ?How can I do this job so well that the organization will be looking to assign more and more responsibility to me??


Are There Really Only 5 Ways You Can Ruin Your Marketing With Articles. ECommerce Articles | March 11, 2009
Marketing with articles can be effective if you are careful with how you approach it. This article highlights a few of the costly mistakes you can make when writing and promoting your articles.


As you are looking for new and better ways to improve natural search traffic to your website you will soon discover that article marketing will come to the top of the list. However, as you will find Cheap John Franklin-Myers Jersey , there are often many things to be avoided in internet marketing. We have listed only 5 for starters.


1. Long articles - Keeping your articles short and concise is one of the best ways to get results by marketing with articles. No one wants to read a 1,500 word article that goes on and on. If you have that much information you will want to consider breaking the article into different parts. You can take a 1,500 word article and make it a 3-part series. This will not only make it much easier to read Cheap Brian Allen Jersey , but the reader will be looking forward to the next two parts.


2. Poor title - When promoting your articles, people are going to see your title and the brief description first. You want to come up with a title that sells, because of this. Come up with something that is going to stand out but get to the point at the same time. People should know exactly what to expect prior to reading the article.


3. No breaks between paragraphs - One of the worst things you can do with your articles is include no breaks between paragraphs. Similar to long articles long paragraphs that drag on with no form to them whatsoever have a negative effect. Help people find what they are looking for within the article can be made easier by having sub-headings and bolded keywords.


4. Bad grammar and spelling mistakes - If you want to ruin your marketing with articles Cheap Joseph Noteboom Jersey , write a bunch of articles with poor grammar and numerous spelling mistakes. How can people trust your knowledge of anything if you cannot accurately write about it? Make sure you read over it a couple of times to check for any mistakes after every article you write.


5. No consistency - Writing and submitting on and off is perhaps the worst thing you can do when marketing with articles. You had better be writing at least a few articles every day and submitting them, if you are going to market your business using articles. Even if you write two articles every day and submit them to one-hundred directories that is 1,400 backlinks you will have generated in one week. With that Cheap Cory Littleton Jersey , think of the kinds of results you ca. Cheap Jerseys Cheap Jerseys From China Cheap Mens Jerseys Cheap Jerseys Online Cheap Kids MLB Jerseys Cheap College Jerseys Wholesale Authentic Soccer Jerseys Cheap Jerseys China Wholesale Nike Basketball Jerseys Cheap Baseball Jerseys